Sayımer, İ. And Küçüksaraç, B. An Experimental ResearchAbout Using AugmentedReality in Advertising forMeasurement of AdvertisementLiking and Effectiveness Level. 2017. In Narrative Advertising Models and Conceptualization in the Digital Age , IGI Global, Pennsylvania, 203-227.

Sayımer, İ., & Küçüksaraç, B., (2017). An Experimental ResearchAbout Using AugmentedReality in Advertising forMeasurement of AdvertisementLiking and Effectiveness Level. Narrative Advertising Models and Conceptualization in the Digital Age (pp.203-227), Pennsylvania: IGI Global.

Sayımer, İDİL, And BANU KÜÇÜKSARAÇ. "An Experimental ResearchAbout Using AugmentedReality in Advertising forMeasurement of AdvertisementLiking and Effectiveness Level." In Narrative Advertising Models and Conceptualization in the Digital Age , 203-227. Pennsylvania: IGI Global, 2017

Sayımer, İDİL And Küçüksaraç, BANU. "An Experimental ResearchAbout Using AugmentedReality in Advertising forMeasurement of AdvertisementLiking and Effectiveness Level." Narrative Advertising Models and Conceptualization in the Digital Age , IGI Global, 2017, pp.203-227.

Sayımer, İ. And Küçüksaraç, B. (2017) "An Experimental ResearchAbout Using AugmentedReality in Advertising forMeasurement of AdvertisementLiking and Effectiveness Level", Narrative Advertising Models and Conceptualization in the Digital Age . Pennsylvania: IGI Global.

@bookchapter{bookchapter, author ={İDİL SAYIMER And author ={BANU KÜÇÜKSARAÇ}, chaptertitle={An Experimental ResearchAbout Using AugmentedReality in Advertising forMeasurement of AdvertisementLiking and Effectiveness Level}, booktitle={ Narrative Advertising Models and Conceptualization in the Digital Age}, publisher={IGI Global}, city={Pennsylvania},year={2017} }