Brand Activism in The New Media Age: USA and Turkey Samples


ÇETİNKAYA A. , DONDURUCU Z. B. , CILIZOĞLU N. D. G.

in: Consumer From A Communication, Marketing and Advertising Perspective, Darıcı, Sefer, Editor, Sciendo, Varşova, pp.1-36, 2020

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2020
  • Publisher: Sciendo
  • City: Varşova
  • Page Numbers: pp.1-36
  • Editors: Darıcı, Sefer, Editor