Is Silence Always Golden? Evaluating the Concept of Strategic Silence through the Uncertain Reputation of Public Institutions Sükût Daima Altın Mıdır? Stratejik Sessizlik Kavramını Kamu Kurumlarının Belirsiz İtibarı Üzerinden Değerlendirmek


OZAN M. S., YOLCU F. S.

Amme Idaresi Dergisi, vol.57, no.1, pp.47-64, 2024 (SSCI) identifier

  • Publication Type: Article / Article
  • Volume: 57 Issue: 1
  • Publication Date: 2024
  • Journal Name: Amme Idaresi Dergisi
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus, Business Source Elite, Business Source Premier, Central & Eastern European Academic Source (CEEAS)
  • Page Numbers: pp.47-64
  • Keywords: Corporate reputation, Public institutions, Strategic silence
  • Kocaeli University Affiliated: Yes

Abstract

The research on the formation, development, and management of corporate reputation is increasingly growing and diversifying. These studies emphasize that corporate reputation is associated with important managerial arguments such as satisfaction levels, financial performance, citizen/customer loyalty, employee engagement, and competitive advantage. However, studies linking this process with strategic silence are quite limited. Strategic silence is the deliberate avoidance of making statements by corporate entities on a particular issue/situation. In this context, this study examines and evaluates the relationship between strategic silence and corporate reputation through the lens of the uncertain reputation of public institutions. The term 'uncertain' highlighted here refers to the exclusion of public institutions from reputation measurement research. In this study, we seek to answer the question, 'Is silence always golden?'by investigating the impact of strategic silence on the reputation of public institutions. This research is descriptive in terms of its type and based on literature review as a research method. The main thesis of this study is that public institutions that use strategic silence as a tool to eliminate scandals, crises or inadequacies will suffer a loss of reputation. In this context, in the study, the relationship between strategic silence and the reputation of public institutions was evaluated through case studies/case studies in the literature.