A CONCEPTUAL FRAMEWORK FOR BRAND COOLNESS AND BIBLIOMETRIC ANALYSIS


SARIOĞLU C. İ.

in: DISCUSSIONS BETWEEN ECONOMIC AGENTS SOCIO-ECONOMIC STUDIES, Okyay UÇAN, Editor, İksad Yayınevi, Ankara, pp.27-50, 2020

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2020
  • Publisher: İksad Yayınevi
  • City: Ankara
  • Page Numbers: pp.27-50
  • Editors: Okyay UÇAN, Editor
  • Kocaeli University Affiliated: Yes