Publications & Works

Publication Network

Articles Published in Other Journals

A Research on the Effect of Respect for Nature and Envıronmentalıst Values on the Brand Experıence of Consumers

Uzunkaya T.
İşletme Araştırmaları Dergisi, vol.13, no.1, pp.956-968, 2021 (International Refereed University Journal) Creative Commons License Sustainable Development

RELATIONSHIP BETWEEN THE CUSTOMER EXPECTATIONS FROM WEBSITES' PERFORMANCE AND E-WOM: A STUDY ON SPORT SHOES BRANDS

Uzunkaya T.
Research Journal of Business and Management, vol.7, no.2, pp.80-94, 2020 (Refereed Journals of Other Institutions) Creative Commons License

A SURVEY RESEARCH ON THE RELATIONSHIP OF SOCIAL MEDIA ENGAGEMENT, BRAND EQUITY AND BRAND PREFERENCE IN LUXURY CLOTHING BRANDS

Uzunkaya T.
Öneri Dergisi , vol.15, no.53, pp.276-304, 2020 (International Refereed University Journal)

A RESEARCH ON THE IMPACT OF MARKETING STRATEGIES ON THE CONSUMER’S PERCEIVED RISK AND TRUST IN ONLINE SHOPPING

Uzunkaya T.
Beykent Üniversitesi Sosyal Bilimler Dergisi, vol.12, no.2, pp.35-46, 2019 (National Refreed University Journal) Creative Commons License

A RESEARCH ON THE FACTORS THAT INFLUENCE BRAND LOYALTY OF SMART DEVICE USERS

Uzunkaya T.
Beykent Üniversitesi Sosyal Bilimler Enstitüsü , vol.11, no.2, pp.80-95, 2018 (National Refreed University Journal) Creative Commons License

THE EFFECT OF BRAND COMMUNICATION ON BRAND TRUST, A SURVEY RESEARCH ON COMPUTER BRANDS

Uzunkaya T.
Beykent Üniversitesi Sosyal Bilimler Dergisi, vol.10, no.2, pp.33-40, 2017 (National Refreed University Journal) Creative Commons License

THE BRAND LOYALTY AND ITS EFFECT ON REPURCHASING INTENTION, A SPECIAL CASE IN GSM SECTOR

Uzunkaya T.
Beykent Üniversitesi Sosyal Bilimler Dergisi , vol.9, no.2, pp.58-67, 2016 (National Refreed University Journal) Creative Commons License Sustainable Development

Books & Book Chapters

Motivation of Salesforce

Uzunkaya T.
in: Theory and Research in Social and Human Sciences, Prof. Dr. Serdar Öztürk, Editor, Gece Kitaplığı, Ankara, pp.429-448, 2020 Creative Commons License

SOCIAL MEDIA ENGAGEMENT AND BRAND EQUITY IN LUXURY BRANDS

Uzunkaya T.
Detay Yayıncılık , Ankara, 2019