Metaverse’te alışveriş yapmak hedonik ve faydacı güdüleri nasıl etkiler?

AY F. M., KOÇ F.

Turkish Journal of Marketing, vol.8, no.2, pp.51-63, 2023 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 8 Issue: 2
• Publication Date: 2023
• Doi Number: 10.30685/tujom.v8i2.183
• Journal Name: Turkish Journal of Marketing
• Page Numbers: pp.51-63
• Kocaeli University Affiliated: Yes