Examination of Effects of Gestalt Theory on Graphic Design

Erdal İ. T.

3rd World Conference on Design, Arts and Education, Dubrovnik, Hırvatistan, 2 - 03 Mayıs 2014, ss.6

  • Yayın Türü: Bildiri / Özet Bildiri
  • Basıldığı Şehir: Dubrovnik
  • Basıldığı Ülke: Hırvatistan
  • Sayfa Sayıları: ss.6
  • Kocaeli Üniversitesi Adresli: Evet

Özet

Examination of Effects of Gestalt Theory on Graphic Design 

İ.Tahir Erdal, Kocaeli University-Fine Arts Faculty, P.O. Box 41300, Turkey 


Abstract 

The purpose of this study is to examine the effects of Gestalt Theory on graphic design. For this purpose, the perception in the Gestalt Theory has been addressed with regard to the relation of graphic design products, design principles and design elements. In this study the descriptive method has been used. The horizon of the study is composed of determination of gestalt effects on the graphic designs. It is determined that according to Gestalt Theory, the principles forming perceptual organization laws in the visual perception of Gestalt Theory are included in the graphic design principles, and that for graphic design process and graphic designer, the use of the principles of Gestalt Theory forming the perceptual organization laws have positively affected the perception on graphic design. 


Keywords: Graphic design, gestalt theory, figure-ground 


* ADDRESS FOR CORRESPONDENCE: İ.Tahir Erdal, Kocaeli University-Fine Arts Faculty, P.O. Box 41300, Turkey 

E-mail address: erdal@kocaeli.edu.tr