The Impact of Shared Mental Models in Marketing Teams on the Strategic Decision-Making Process

OF M.

INTERNATIONAL SCIENTIFIC CONFERENCE ON INNOVATIVE MARKETING, Durres, Albania, 11 - 12 April 2025, vol.5, pp.154-163, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • Volume: 5
  • City: Durres
  • Country: Albania
  • Page Numbers: pp.154-163
  • Kocaeli University Affiliated: Yes