Akademik Veri Yönetim Sistemi
GLOBALISTICS 2011-Second International Scientific Congress, Moscow, Rusya, 19 - 21 Mayıs 2011, cilt.2
The present study offers a theoretical linguistic approach to the analysis of ideological reproduction in modern industrial societies considering deeper cognitive dimensions. For any subsequent analysis we offer to apply Jürgen Habermas's theory of communicative action which can establish a linguistic and socio-psychological background. Then, categories can be offered to analyze media contents within formal pragmatics. In addition, the contribution of critical political economy and neo-Gramscian theories about the double-sided function of culture has allowed defining the character of monopolies and their practices in societies. In this respect, we consider the mediated communication processes through media which operates bipartitely in cognitive space, either for the emancipation or for the production of consent as oppression and cultural-political illiteracy.
The developed approach is based on the studies and recent observations about magazine content uniformities/divergences, which are adapted by media monopolies in different countries. Within the context of globalization, the USA is taken as the center. Additionally, two emerging economies (Russia and Turkey) have been considered due to their unique performances, separating them from the rest of the periphery.
Keywords: globalization, monopolization, magazine journalism, celebrities, communicative action, reification, instrumentalist modernism.