The Implementation of Customer Relationship Management in Multi Level Marketing Companies


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Taşoğlu N.

ICSS International Conference On Social Sciences, İzmir, Turkey, 21 - 22 August 2008, vol.3, pp.69-77

  • Publication Type: Conference Paper / Full Text
  • Volume: 3
  • City: İzmir
  • Country: Turkey
  • Page Numbers: pp.69-77

Abstract

When we look at multi-level marketing from a CRM perspective, it has the infrastructure necessary to handle customer relationships. CRM is provided by an organization and communication integration that starts within the corporation and involves the suppliers, distribution channels and customers. When we look at the organizational structure of multi-level marketing, the staff called "distributors" undertake the flow of the product or service from producer to consumer and all the distribution, promotion, sales, sales organization and warehousing functions.