What Colour and Light Do in Service Atmospherics: A Neuro-Marketing Perspective

ÖZKUL E., BOZ H., KOÇ E., BİLGİLİ B.

in: Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding, Pfister, Dieter Volgger, Michael, Editor, Emerald Publishing Limited, Bingley, Bradford, pp.223-244, 2019

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2019
  • Publisher: Emerald Publishing Limited
  • City: Bingley, Bradford
  • Page Numbers: pp.223-244
  • Editors: Pfister, Dieter Volgger, Michael, Editor
  • Kocaeli University Affiliated: Yes