in: Critical Thoughts on Contemporary Turkish Media, Prof. Dr. Nigar Pösteki, Editor, Polity Press, Cambridge, UK , Newcastle-Upon-Tyne, pp.108-123, 2019
The identity is an expression of self-understanding which contains various representations about ourselves. Socialization is a process by which an individual learns the rules of the socio-cultural order that he is involved in and at the same time ensures that he lives in harmony within society. An individual adopts and implements social codes through many institutions such as family, friends, school, religion, social environment and media in the process of socialization. In this process, the individual adopts a way of expression for expressing identity to himself and to the society. Surely, it should be noted that this process is not a completed one, but rather it may change continuously.
The increase in the share of media in social life with the development of communication technologies and the fact that individuals have a close relationship with the media from a very early ages have led to a further increase in the role of media in the process of socialization. Various behaviors that constitute the nature of identities are shown as a model to the viewers through the representations presented in the media. By transferred to society through the media, the codes and symbols related to socialization are settled in social memory and shape personal identity. Transferring the messages which are produced in accordance with the dominant ideology, to the public, the media also plays an effective role in the context of production of the concepts that let the individuals shape the world in the area of politics, economy, and socio-culture.
On the other hand, the media categorizes the individuals and loads a variety of qualitative features on these categories. Thus, the individual's interpretation of himself and the social structure through categories becomes compatible with the representations in the media. Identities that are constructed by the media are accepted by the social structure after a period of time and can create various standards of judgments.
Young people, who are an important part of the social structure, are represented in various ways in the media. The media conveys some qualitative, that is specific to the youth design created by the media, to the public, by this way it designs an identity. At this point, it is possible to assert that television is more effective than other mass media. Using visual elements and convincing the audience more easily about the credibility of the virtual reality, the media have the ability to reconstruct reality. This means the media has a lot of power of manipulation over the public regarding the representations of identities and the construction process. The public considers the television news as a reflection of real events. Many political, social and economic factors, including especially the dominant ideology, play an active role in the production process of television news which is, in fact, a fictional reality.
Many identities are represented in television news. The identities including the women, the children, the men, the foreigners, the young, etc. are built and designed through the media. In this study, by analyzing the main news bulletin of the 3 television channels, which have different broadcasting policies, it was tried to find out what kind of young people identity were represented by these channels.