BİR ÜRÜNÜN BEĞENİ DÜZEYİNİN NÖROPAZARLAMA KAPSAMINDA FMRI TEKNİĞİ İLE TEST EDİLMESİ: KAMYON ÜRÜNÜ ÖRNEĞİ

ÇİMEN S., ÇAM F. B.

International Congress of Management, Economy and Policy ICOMEP’20, İstanbul, Turkey, 05 December 2020, pp.57-76, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.57-76
  • Kocaeli University Affiliated: Yes