Determination of Brand Love Dimensions in Automobile Brands and Examination of These Dimension In Terms of Demographic Characteristics

TOPUZ H., ÇAM F. B., BİLGİLİ B.

IV. International Applied Social Sciences Congress, 22 - 24 October 2020, pp.613-628, (Full Text)

• Publication Type: Conference Paper / Full Text
• Page Numbers: pp.613-628
• Kocaeli University Affiliated: Yes