World is changing with an unprecedented acceleration. Some countries that were previously unable to make adequate production or made no production and had to bend the knee before Western world's power of production and industry are changing dramatically at the present time and trying to develop. They are now capable of competing with the Western world. The most important reason of that is the change in "power perception" of those countries as well as their practice in business model innovation. Sonic of those countries are also aware that they have to deal with social improvement and environmental control concepts together and at long sight as well as economic development. In this way it may be possible to be confident about the future and to vindicate the rights of rising generation by securing continuity of economic growth and social improvement. The point we particularly lay stress on here is the research for how the upside trend of the countries, especially that of Turkey, that have gone over the certain limits with regards to development has been changed on the basis of "power perception" of their business model innovation strategies in tennis of sustainable growth.. (C) 2013 The Authors. Published by Elsevier Ltd. Open access under CC BY-NC-ND license.