The Differences Between the Attitudes of Male and Female Entrepreneurs in Forming Consumer Based Brand Equity

BİLGİLİ B., CANDAN F. B., ÖZKUL E., Güven T.

Eight Annual International Conference on Global Business, 24 - 26 Haziran 2016

  • Yayın Türü: Bildiri
  • Kocaeli Üniversitesi Adresli: Evet