The Differences Between the Attitudes of Male and Female Entrepreneurs in Forming Consumer Based Brand Equity

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BİLGİLİ B., CANDAN F. B., ÖZKUL E., Güven T.

Eight Annual International Conference on Global Business, 24 - 26 Haziran 2016

• Yayın Türü: Bildiri
• Kocaeli Üniversitesi Adresli: Evet