The Differences Between the Attitudes of Male and Female Entrepreneurs in Forming Consumer Based Brand Equity | AVESİS

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The Differences Between the Attitudes of Male and Female Entrepreneurs in Forming Consumer Based Brand Equity

BİLGİLİ B. , CANDAN F. B. , ÖZKUL E. , Güven T.

Eight Annual International Conference on Global Business, 24 - 26 June 2016

Publication Type: Conference Paper