A Model for Interactive Advertising Narration


RESULOĞLU F. , YILMAZ R.

in: Narrative Advertising Models and Conceptualization in the Digital Age, Yılmaz, Recep, Editor, IGI-Global, Hershey, pp.1-20, 2017

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2017
  • Publisher: IGI-Global
  • City: Hershey
  • Page Numbers: pp.1-20
  • Editors: Yılmaz, Recep, Editor