Akademik Veri Yönetim Sistemi
JOURNAL OF ENGINEERING RESEARCH AND APPLIED SCIENCE, cilt.13, ss.2527-2536, 2024 (Hakemli Dergi)
The goal of every commercial online store is to increase the number of customers and engagement in order to boost sales.
An attractive interface is crucial for online stores to achieve their objectives. One type of online store is e-commerce sites
where people showcase and sell handmade products. To evaluate the usability of these sites, Nielsen's heuristic evaluation
and the heuristic evaluation method are widely used in the literature. In this article, the usability of the e-commerce site
komeksepeti.com, where handmade products are showcased and sold, is evaluated using Nielsen's heuristics and the
heuristic items for e-commerce sites. Additionally, a heuristic study was conducted by categorizing the stages of the
processes from product examination to sales and delivery on e-commerce sites. These two studies were combined to
evaluate the usability of the e-commerce site. The study found that the komeksepeti.com e-commerce site has an adequate
level of usability; however, certain findings, such as the absence of a site map and the lack of clear labeling of seller names,
were identified as areas for improvement. The result of this research provides a heuristic evaluation guideline for ecommerce marketplace sites to conduct a cost-effective usability assessment. Therefore, it is important for the development
of highly usable website designs that meet the needs of both users (sellers) and customers (buyers).