Doom Spending Behavior among Generation Z in Türkiye

Genç Z., Coşkun G.

Managing Tourism Across Continents (MTCON’25), İstanbul, Türkiye, 30 Nisan - 03 Mayıs 2025, ss.1-10, (Özet Bildiri)

  • Yayın Türü: Bildiri / Özet Bildiri
  • Basıldığı Şehir: İstanbul
  • Basıldığı Ülke: Türkiye
  • Sayfa Sayıları: ss.1-10
  • Kocaeli Üniversitesi Adresli: Evet

Özet

Purpose: This study aims to develop and validate a Doom Spending Scale (DSS) to measure the spending behavior of Generation Z in Türkiye in response to economic uncertainties. Doom spending, an emerging concept, refers to impulsive spending driven by a pessimistic outlook on financial stability.

Study design/methodology/approach: A mixed methods approach was employed, combining qualitative and quantitative techniques. Since there is no direct literature on doom spending, a question pool for the interviews will be created based on related concepts. A scale will be developed based on the interview results and will be evaluated by the experts. Once validity and reliability are established, the scale will be tested among 350 people belonging to Generation Z, followed by factor analysis to confirm validity and reliability.

Results: The findings will identify key psychological and social factors influencing doom spending among Generation Z. Although this study focuses on Turkish Generation Z, future research should examine its applicability across different demographics and regions.

Originality/value: DSS will fill a critical gap in consumer behavior research, providing practical implications for businesses, policymakers, and financial advisors. This scale offers valuable insights into consumer behavior during economic uncertainty, contributing to marketing, behavioral economics, and financial planning.