An Investigation of Augmented Reality Applications from the Perspectives of Brand Trust and Purchase Intentions of Customers

BİLGİLİ, BİLSEN; ÖZKUL, EMRAH; KOÇ, ERDOĞAN

An Investigation of Augmented Reality Applications from the Perspectives of Brand Trust and Purchase Intentions of Customers

Contemporary Issues in Behavioral Finance, Grima Simon, Özen Ercan, Boz Hakan, Spiteri Jonathan, EleftheriosThalassinos, Editör, Emerald, Bingley, Bradford, ss.53-64, 2019

Yayın Türü: Kitapta Bölüm / Mesleki Kitap
Basım Tarihi: 2019
Yayınevi: Emerald
Basıldığı Şehir: Bingley, Bradford
Sayfa Sayıları: ss.53-64
Editörler: Grima Simon, Özen Ercan, Boz Hakan, Spiteri Jonathan, EleftheriosThalassinos, Editör
Kocaeli Üniversitesi Adresli: Evet