Moral philosophy ethical judgment and purchase intention perceptions of sex appeals in television advertising


KOÇ F. , ÇETİN O. , ALNIAÇIK Ü.

Journal of Management, Marketing and Logistics, vol.3, no.4, pp.346-355, 2016 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 3 Issue: 4
  • Publication Date: 2016
  • Doi Number: 10.17261/pressacademia.2016.339
  • Title of Journal : Journal of Management, Marketing and Logistics
  • Page Numbers: pp.346-355