Moral philosophy ethical judgment and purchase intention perceptions of sex appeals in television advertising

KOÇ F., ÇETİN O., ALNIAÇIK Ü.

Journal of Management, Marketing and Logistics, vol.3, no.4, pp.346-355, 2016 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 3 Issue: 4
• Publication Date: 2016
• Doi Number: 10.17261/pressacademia.2016.339
• Journal Name: Journal of Management, Marketing and Logistics
• Journal Indexes: Other Indexes
• Page Numbers: pp.346-355
• Kocaeli University Affiliated: Yes