SAĞLIK SİGORTASI REKLAMLARINDA GÖSTERGEBİLİMSEL BİR ANALİZ: AK-SİGORTA VE ALLİANZ ÖRNEĞİ


Dondurucu Dede Z. B., Koçal S.

ASOS JOURNAL, no.161, pp.267-299, 2025 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Publication Date: 2025
  • Doi Number: 10.29228/asos.79424
  • Journal Name: ASOS JOURNAL
  • Journal Indexes: Sobiad Atıf Dizini
  • Page Numbers: pp.267-299
  • Kocaeli University Affiliated: Yes