Brand Awareness Brand Personality Brand Loyalty And Consumer Satisfaction Relations In Brand Positioning Strategies A Torku Brand Sample

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BİLGİLİ B., ÖZKUL E.

Journal of Global Strategic Management, vol.9, pp.89-107, 2015 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 9
• Publication Date: 2015
• Journal Name: Journal of Global Strategic Management
• Page Numbers: pp.89-107
• Kocaeli University Affiliated: Yes