Brand Awareness Brand Personality Brand Loyalty And Consumer Satisfaction Relations In Brand Positioning Strategies A Torku Brand Sample


BİLGİLİ B. , ÖZKUL E.

Journal of Global Strategic Management, vol.9, pp.89-107, 2015 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 9
  • Publication Date: 2015
  • Title of Journal : Journal of Global Strategic Management
  • Page Numbers: pp.89-107