Brand Awareness Brand Personality Brand Loyalty And Consumer Satisfaction Relations In Brand Positioning Strategies A Torku Brand Sample | AVESİS

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Brand Awareness Brand Personality Brand Loyalty And Consumer Satisfaction Relations In Brand Positioning Strategies A Torku Brand Sample

BİLGİLİ B. , ÖZKUL E.

Journal of Global Strategic Management, vol.9, pp.89-107, 2015 (Refereed Journals of Other Institutions)

Publication Type: Article / Article
Volume: 9
Publication Date: 2015
Title of Journal : Journal of Global Strategic Management
Page Numbers: pp.89-107