Akademik Veri Yönetim Sistemi
Human Factors in Aviation and Aerospace, cilt.1, sa.2, ss.148-162, 2024 (Hakemli Dergi)
Aesthetic labour is a significant concept that has been examined in several fields, including sociology, psychology, management, and organisational behaviour. Aesthetic labour, which is closely related to emotional labour, refers to companies’ deliberate actions regarding employees’ appearances in the context of recruiting, career advancement, performance assessments, and compensation, all of which are aligned with established standards. The service sector recognises aesthetic labour as a vital component of the marketing mix and service quality, with current research highlighting its gendered characteristics. Research on the antecedents and consequences of aesthetic labour, specifically within the airline industry, remains limited, despite its examination in various occupations. This study investigates the determiners and outcomes of aesthetic labour through a gender lens and provides suggestions for future research on the airline industry. This study reveals that although organisations use aesthetic labour as a crucial strategic tool, it could also result in individual and organisational outcomes, including stress, burnout, and discrimination. This study is expected to be a valuable guide for decision makers in the airline industry, human resource experts, industrial and organisational psychologists and researchers.