The Differences Between the Attitudies of Male and Female Entrepreneuers in Forming Consumer Based Brand Equity

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BİLGİLİ B., CANDAN F. B., ÖZKUL E., Güven T.

8th Annual International Conference on Global Business, Engineering, Energy, Agriculture, and Health, 24 - 25 June 2016, (Full Text)

• Publication Type: Conference Paper / Full Text
• Kocaeli University Affiliated: Yes