The Differences Between the Attitudies of Male and Female Entrepreneuers in Forming Consumer Based Brand Equity

BİLGİLİ B., CANDAN F. B., ÖZKUL E., Güven T.

8th Annual International Conference on Global Business, Engineering, Energy, Agriculture, and Health, 24 - 25 June 2016

  • Publication Type: Conference Paper / Full Text
  • Kocaeli University Affiliated: Yes