The Differences Between the Attitudies of Male and Female Entrepreneuers in Forming Consumer Based Brand Equity

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BİLGİLİ B., CANDAN F. B., ÖZKUL E., Güven T.

8th Annual International Conference on Global Business, Engineering, Energy, Agriculture, and Health, 24 - 25 Haziran 2016, (Tam Metin Bildiri)

• Yayın Türü: Bildiri / Tam Metin Bildiri
• Kocaeli Üniversitesi Adresli: Evet