What Colour and Light Do in Service Atmospherics : A Neuro-marketing Perspective


ÖZKUL E. , BOZ H., BİLGİLİ B. , KOÇ E.

in: Advances in Culture, Tourism and Hospitality Research Volume 16Atmospheric Turn in Culture and Tourism: Place, Design andProcess Impacts on Customer Behaviour,Marketing and Branding, Michael Volgger, Dieter Pfister, Editor, Emerald Publishing Limited, howard house, Wagon lane, Bingley Bd16 1WA, pp.223-244, 2020

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2020
  • Publisher: Emerald Publishing Limited
  • City: howard house, Wagon lane, Bingley Bd16 1WA
  • Page Numbers: pp.223-244
  • Editors: Michael Volgger, Dieter Pfister, Editor