What Colour and Light Do in Service Atmospherics : A Neuro-marketing Perspective

Özkul E., Boz H., Bilgili B., Koç E.

in: Advances in Culture, Tourism and Hospitality Research Volume 16Atmospheric Turn in Culture and Tourism: Place, Design andProcess Impacts on Customer Behaviour,Marketing and Branding, Michael Volgger,Dieter Pfister, Editor, Emerald Ink Publishing, Birmingham, pp.223-244, 2020

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2020
  • Publisher: Emerald Ink Publishing
  • City: Birmingham
  • Page Numbers: pp.223-244
  • Editors: Michael Volgger,Dieter Pfister, Editor
  • Kocaeli University Affiliated: Yes