International social sciences studies Journal, cilt.2022, sa.8, ss.340-345, 2022 (Hakemli Dergi)
Within the framework of developments in information and communication technology, it is important to
examine the attitudes of individuals towards risk, that is, their risk-taking attitudes. In this context, it is
necessary to investigate the reasons underlying the risk-taking attitudes of individuals. In this study, the
effects of individuals' trust, financial literacy and financial risk tolerance on risk taking attitudes are
examined. Research data were collected through a survey conducted with the participation of 1347
volunteers. In the analysis of the research, explanatory factor analysis was performed to examine the factor
structure. Correlation analysis was used for the analysis of the bilateral relations between the variables and
linear regression method was used for testing the hypotheses. As a result of the research, it was determined
that the variables of trust, financial literacy, financial risk tolerance have significant effects on the risk taking
attitudes of individuals.