Brand awareness brand personality brand loyalty and consumer satisfaction relations in brand positioning strategies A TORKU brand sample

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BİLGİLİ B., ÖZKUL E.

5th International Conference on Leadership, Technology and Innovation Management, 10 - 12 Aralık 2015, (Tam Metin Bildiri)

• Yayın Türü: Bildiri / Tam Metin Bildiri
• Kocaeli Üniversitesi Adresli: Evet