Brand awareness brand personality brand loyalty and consumer satisfaction relations in brand positioning strategies A TORKU brand sample

BİLGİLİ B., ÖZKUL E.

5th International Conference on Leadership, Technology and Innovation Management, 10 - 12 Aralık 2015, (Tam Metin Bildiri)

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Kocaeli Üniversitesi Adresli: Evet