Historical Transformation of the Advertising Narration in Turkey: From Stereotype to Digital Media


YILMAZ R., ÇAKIR A., RESULOĞLU F.

in: Narrative Advertising Models and Conceptualization in the Digital Age, YILMAZ RECEP, Editor, IGI-Global, Hershey, pp.133-152, 2017

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2017
  • Publisher: IGI-Global
  • City: Hershey
  • Page Numbers: pp.133-152
  • Editors: YILMAZ RECEP, Editor