Development of a customer satisfaction index model - An application to the Turkish mobile phone sector


Creative Commons License

Tuerkyilmaz A., Oezkan C.

INDUSTRIAL MANAGEMENT & DATA SYSTEMS, cilt.107, ss.672-687, 2007 (SCI İndekslerine Giren Dergi) identifier identifier

  • Cilt numarası: 107
  • Basım Tarihi: 2007
  • Doi Numarası: 10.1108/02635570710750426
  • Dergi Adı: INDUSTRIAL MANAGEMENT & DATA SYSTEMS
  • Sayfa Sayıları: ss.672-687

Özet

Purpose - The purpose of this study is to develop and test a new customer satisfaction index model for Turkish mobile phone sector (TMPS).