The influence of colour of lighting on customers' waiting time perceptions


BİLGİLİ B. , ÖZKUL E. , KOÇ E.

TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE, cilt.31, ss.1098-1111, 2020 (SSCI İndekslerine Giren Dergi) identifier identifier

  • Cilt numarası: 31
  • Basım Tarihi: 2020
  • Doi Numarası: 10.1080/14783363.2018.1465814
  • Dergi Adı: TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE
  • Sayfa Sayıları: ss.1098-1111

Özet

Customers' waiting time is one of the most important determinants of service quality perceptions and their overall satisfaction with a particular service. This study aims to investigate the influence of colour of lighting on customers' waiting time period perceptions. Based on a study with 68 participants, it was determined that the perception of the length of the waiting time before the delivery of food in a restaurant showed significant differences according to the colour of the lighting in the service environment. When the colour of lighting in the restaurant was green, the customers perceived the waiting period relatively shorter.