Augmented Reality As An Experiential Marketing Tool: A Research on the Impacts of Brand Experiences in Turkey


KÜÇÜKSARAÇ B. , SAYIMER İ.

ICSER-International Conference on Social Sciences and Education Research, Antalya, Turkey, 29 - 31 October 2015, pp.387-388

  • Publication Type: Conference Paper / Summary Text
  • City: Antalya
  • Country: Turkey
  • Page Numbers: pp.387-388