Consumer Decision Making Styles As A Tool For Developing Effective Marketing Strategies

TÜMER KABADAYI E., DURSUN İ., ALNIAÇIK Ü.

3. International Strategic Management Conference, Antalya, Turkey, 21 - 23 June 2007

  • Publication Type: Conference Paper / Full Text
  • City: Antalya
  • Country: Turkey
  • Kocaeli University Affiliated: Yes