Consumer Decision Making Styles As A Tool For Developing Effective Marketing Strategies

TÜMER KABADAYI E., DURSUN İ., ALNIAÇIK Ü.

3. International Strategic Management Conference, Antalya, Turkey, 21 - 23 June 2007, (Full Text)

• Publication Type: Conference Paper / Full Text
• City: Antalya
• Country: Turkey
• Kocaeli University Affiliated: Yes