“Are You in the Mood for Cinema?”: MUBI and the Spectator Experience


TÖLE H. M., GÜRER M.

Cinema Studies: Cultural and Social Practices, Digitization, and Theory, NOVA Publications , ss.141-155, 2026

  • Yayın Türü: Kitapta Bölüm / Araştırma Kitabı
  • Basım Tarihi: 2026
  • Yayınevi: NOVA Publications
  • Sayfa Sayıları: ss.141-155
  • Anahtar Kelimeler: cinema, cinephile, MUBI, spectator, viewing experience
  • Kocaeli Üniversitesi Adresli: Evet

Özet

Technological developments such as the invention and spread of the İnternet and digitalization have rapid and direct effects on our daily lives. It is seen that cinema, with all its components, is also affected by technological innovations, demonstrating how the perception and experience of cinema are changing. With the emergence of digital platforms and the expansion of their sphere of activity, their effects on film production, distribution, screening, and viewing habits have been witnessed, and these effects have become the subject of investigation and research in academia and outside academia. In this study, the concepts of liberating, activating spectator, and new cinephile are examined in line with the data obtained through a literature review, in relation to the features offered by MUBI such as "Now Showing," "MUBI Releases," "Collection," "Notebook," "Ratings and Reviews," "Following," the content of "We Should Talk About This Film with Kutluhan Kutlu," "This Month at MUBI: Altyazı's Picks," their posts and interactions on their Instagram pages, and their events that offer festival experiences such as MUBI Fest Istanbul 2023. Thus, the viewing experiences and habits of MUBI users are discussed in line with the data obtained from structured interviews with the participants.