THE EFFECTS OF PERCEIVED SERVICE QUALITY FOR CUSTOMER LOYALTY IN AIRLINES


ERGÜN Ö. , Capuk S.

13th International Scientific Conference on Economic and Social Development (ESD), Barcelona, İspanya, 14 - 16 Nisan 2016, ss.561-568 identifier

  • Cilt numarası:
  • Basıldığı Şehir: Barcelona
  • Basıldığı Ülke: İspanya
  • Sayfa Sayıları: ss.561-568

Özet

Tourism makes a major contribution to the global economy. It directly contributed about $2 trillion to world GDP in 2015 and provided over 105 million jobs globally (3.4% of total employment) by the help of development in transportation features. Growing continuously from the 1950's, airline transportation is extremely important in promoting the country's economy. At first years, air services took a place in people's life as fast, safe and regular but privileged transportation because of high costs. Recently, dizzying improvement in features such as comfort, speed of transport and security with economical prices transformed airline transportation as a mass