The Role Of Personality Traits in Status Consumption A Study into Domestic And Foreign Brands


ERCİŞ A., ÜNAL S., BİLGİLİ B.

Journal of Global Strategic Management, vol.4, pp.17-33, 2010 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 4
  • Publication Date: 2010
  • Title of Journal : Journal of Global Strategic Management
  • Page Numbers: pp.17-33