Research Information System
in: New Challenges New Opportunities Interdisciplinary Perspectives on Reputation Management, Banu Baybars Hawks,Orhan Samast, Editor, Pozitif Matbaacılık, Ankara, pp.105-116, 2013
When a professional succeeds in managing his or her brand, that person becomes not only well-known to the target audience and succeeds in standing out in the crowd but also has valuable products and services which draw premium prices. Some of the most important elements of human brands are visibility management, press relations, saving of image and reputation, building up mystery and myths, being in the right place at the right time, having talent and being qualified.