Consumer Regret Arising From Sub-Optimal Conditions in Stock-Out Situations and Its’ Influence on Brand Loyalty

OWUOR N., ALNIAÇIK Ü.

14th International Strategic Management Conference, PRAG, Czech Republic, 12 - 14 July 2018, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • City: PRAG
  • Country: Czech Republic
  • Kocaeli University Affiliated: Yes