Consumer Regret Arising From Sub-Optimal Conditions in Stock-Out Situations and Its’ Influence on Brand Loyalty | AVESİS

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Consumer Regret Arising From Sub-Optimal Conditions in Stock-Out Situations and Its’ Influence on Brand Loyalty

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OWUOR N., ALNIAÇIK Ü.

14th International Strategic Management Conference, PRAG, Czech Republic, 12 - 14 July 2018

Publication Type: Conference Paper / Summary Text
City: PRAG
Country: Czech Republic
Kocaeli University Affiliated: Yes