Value Creation and Employee Branding Through Employees: A Model Proposal for Hotel Businesses

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Cetin I., Güçlütürk Baran G., İçöz O., Polat Üzümcü T.

in: ADVANCES IN MANAGING TOURISM ACROSS CONTINENTS VOLUME 3, Dr. Fevzi Okumus Rosen College of Hospitality Management,University of Central Florida,United States Dr. Basak Denizci Guillet School of Hotel and Tourism Management,The Hong Kong Polytechnic University,Hong Kong Dr. Muharrem Tuna Faculty of Tourism,Ankara Haci Bayram Veli University,Turkiye Dr. Seden Dogan Faculty of Tourism,Ondokuz Mayis University,Turkiye, Editor, University of South Florida (USF) M3 Publishing, Florida, pp.1-18, 2023

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2023
  • Publisher: University of South Florida (USF) M3 Publishing
  • City: Florida
  • Page Numbers: pp.1-18
  • Editors: Dr. Fevzi Okumus Rosen College of Hospitality Management,University of Central Florida,United States Dr. Basak Denizci Guillet School of Hotel and Tourism Management,The Hong Kong Polytechnic University,Hong Kong Dr. Muharrem Tuna Faculty of Tourism,Ankara Haci Bayram Veli University,Turkiye Dr. Seden Dogan Faculty of Tourism,Ondokuz Mayis University,Turkiye, Editor
  • Kocaeli University Affiliated: Yes