YouTube Advertising Value and Its Effects on Purchase Intention

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Fırat D.

Journal of Global Business Insights, vol.4, pp.141-155, 2019 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 4
• Publication Date: 2019
• Doi Number: 10.5038/2640-6489.4.2.1097
• Journal Name: Journal of Global Business Insights
• Journal Indexes: ERIHPlus, Index Copernicus
• Page Numbers: pp.141-155
• Kocaeli University Affiliated: Yes