Attractiveness of Recruitment Advertisements: Impact of Information Specificity

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EGE ACADEMIC REVIEW, vol.16, no.1, pp.161-175, 2016 (ESCI) identifier

  • Publication Type: Article / Article
  • Volume: 16 Issue: 1
  • Publication Date: 2016
  • Doi Number: 10.21121/eab.2016116591
  • Journal Indexes: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
  • Page Numbers: pp.161-175
  • Kocaeli University Affiliated: Yes


Job advertisements are important tools used by companies to attract talented employees. Main functions of job ads are informing potential employees about job posts and convincing them to apply for the job. This study investigates some variables that may affect the attractiveness of job ads. Particularly, the study examines the effects of the specificity of information given in a job advertisement on the potential applicants' willingness to apply for the job opening and their attitudes toward the job ad. Results of an experimental study on 600 undergraduate students revealed that, providing information about the benefits offered by the job increased the likelihood to apply for the job. Further, specific and concrete messages found to generate a higher level of intention to apply for the job, when compared to vague and general messages. Finally, results indicated that students in their final year of study were more sensitive to specific messages when compared to other students. These findings are discussed in detail and theoretical and managerial implications are provided.