Usability of komeksepeti.com E-Commerce Website That Sells Handmade Products


Akcakaya A., Şahin S., Yeğin E. M.

Journal of Engineering Research and Applied Science, vol.13, pp.2527-2536, 2024 (Peer-Reviewed Journal)

Abstract

The goal of every commercial online store is to increase the number of customers and engagement in order to boost sales. An attractive interface is crucial for online stores to achieve their objectives. One type of online store is e-commerce sites where people showcase and sell handmade products. To evaluate the usability of these sites, Nielsen's heuristic evaluation and the heuristic evaluation method are widely used in the literature. In this article, the usability of the e-commerce site komeksepeti.com,  where  handmade  products  are  showcased  and  sold,  is  evaluated  using  Nielsen's  heuristics  and  the heuristic  items  for  e-commerce  sites.  Additionally,  a  heuristic  study  was  conducted  by  categorizing  the  stages  of  the processes  from  product  examination  to  sales  and  delivery  on  e-commerce  sites.  These  two  studies  were  combined  to evaluate the usability of the e-commerce site. The study found that the komeksepeti.com e-commerce site has an adequate level of usability; however, certain findings, such as the absence of a site map and the lack of clear labeling of seller names, were  identified  as  areas  for  improvement.  The  result  of  this  research  provides  a  heuristic  evaluation  guideline  for  e-commerce marketplace sites to conduct a cost-effective usability assessment. Therefore, it is important for the development of highly usable website designs that meet the needs of both users (sellers) and customers (buyers).