Although the global financial crisis is one of the most researched topics in the business literature, its relation to business ethics is a neglected area of research. Accordingly, in this study, we examine whether global financial crisis moderates the perceived fairness of disputable business practices, and their impact on attitudes and intentions towards a company. For this aim, we conducted an experimental study in the real estate industry. We manipulated the information about a hypothetical firm's way of treatment to its employees (fair vs. unfair) and made connections with the ongoing global financial crisis. Then, we examined how different combinations of these factors affect respondents' attitudes and intentions towards the company. Research results provide important insights about the possible concealing effect of the global financial crisis, when it is used as a pretext for unfair business practices.