In this study, Nylon 66/Polyester (Ny 66/PET) hybrid cord design and production was investigated to obtain new cord with better performance than conventional cord. The factors affecting cord properties and cord production process were examined. Taguchi design of experiment method was implemented in order to minimize the required number of experiments. Different sets of 4 reference cords conventionally used in tyre industry were prepared and resorcinol-formaldehyde-latex (RFL) treated in order to make a comparison of performance. Mechanical and thermal properties of hybrid cords were measured and compared with the values of reference cords. It was found that the twist level of high modulus PET component in the hybrid cords should be the same or above of the nylon in order to obtain maximum tensile strength. It was observed that shrinkage values of hybrid cords varied between PET and Ny 66 reference cords. Moreover, for all treated hybrid cords, satisfactory cord-rubber adhesion values were obtained by using double dip adhesion system.