This study aims to identify the impact of personality traits on technology acceptance of users. A field research is carried out on 401 university students to probe their technology acceptance behavior in the context of smart phones. Relationships between the five factor personality traits, perceived usefulness (PU), perceived ease of use (PEOU) and behavioral intention to use (BITU) the new product are examined. Data analyses revealed that some of the personality traits have significant effects on perceived usefulness and perceived ease of use, while the latter have significant effects on behavioral intention to use the product. Theoretical and managerial implications of the findings are discussed. (C) 2014 The Authors. Published by Elsevier Ltd.