The Impact of Personality on Technology Acceptance: A Study on Smart Phone Users


Ozbek V., ALNIAÇIK Ü. , Koc F. , Akkilic M. E. , Kas E.

10th International Strategic Management Conference, Rome, Italy, 19 - 21 June 2014, vol.150, pp.541-551 identifier

  • Publication Type: Conference Paper / Full Text
  • Volume: 150
  • Doi Number: 10.1016/j.sbspro.2014.09.073
  • City: Rome
  • Country: Italy
  • Page Numbers: pp.541-551
  • Keywords: Technology acceptance model, Five-factor model personality traits, Smart phone, INFORMATION TECHNOLOGY, PERCEIVED USEFULNESS, READINESS, USAGE, MODEL, EASE

Abstract

This study aims to identify the impact of personality traits on technology acceptance of users. A field research is carried out on 401 university students to probe their technology acceptance behavior in the context of smart phones. Relationships between the five factor personality traits, perceived usefulness (PU), perceived ease of use (PEOU) and behavioral intention to use (BITU) the new product are examined. Data analyses revealed that some of the personality traits have significant effects on perceived usefulness and perceived ease of use, while the latter have significant effects on behavioral intention to use the product. Theoretical and managerial implications of the findings are discussed. (C) 2014 The Authors. Published by Elsevier Ltd.