KURUMSAL SOSYAL SORUMLULUK FAALİYETLERİNİN KURUMSAL İTİBARA ETKİSİ


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Demirkaya H., Ateşoğlu H.

14.ULUSLARARASI BİLGİ, EKONOMİ VE YÖNETİM KONGRESİ, İstanbul, Türkiye, 20 - 22 Nisan 2018, ss.783-788

  • Yayın Türü: Bildiri / Özet Bildiri
  • Basıldığı Şehir: İstanbul
  • Basıldığı Ülke: Türkiye
  • Sayfa Sayıları: ss.783-788
  • Kocaeli Üniversitesi Adresli: Evet

Özet

Abstract It is of utmost importance that businesses can survive under the changing and changing conditions of today and that they can continue their existence by obtaining economic success and reputation both nationally and internationally. At this point, the area of responsibility of the business goes beyond profit. Businesses are responsible not only for profit but for collecting, for nature and for all other internal and external stakeholders. Study; reputation and social responsibility, and to provide solutions related to original management processes and decisions. A survey was conducted on the chemical enterprises located in Istanbul to determine the corporate reputation contribution of the research institutional social responsibility components. As a result of the study, corporate social responsibility has reached the conclusion that corporate reputation has affected Keywords: Social Responsibility, Corporate Social Responsibility, Reputation, Corporate Reputation