ANALYZING THE SYMBOLIC STATUS CONCEPTIN THE PROGRAM ”SOCIETY HOUSEWIVES”WITH THE CONTENT ANALYSIS METHOD, Prof. Dr. Nigar Pösteki, Editör, Polity Press, Cambridge, UK , Newcastle-Upon-Tyne, ss.124-153, 2019
In the basis of cultural change processes, production and consumption relationships have always been important. While factors determining the communal class to which the individual belongs to or his life style are profession, education and similar particulars, after modernism, it is observed that in the basis of communal identities factors such as eating and drinking culture, consumption habits, garment codes, free time activities, and entertainment types began to gain importance. Following this process meaning of objects and applications are being constantly redefined and identity of individual is defined with his symbolic status. Symbolic status which is referred in the study is an expression corresponding to a life style comprising concepts such as leisure time activities, consumption habits, food and beverage culture, entertainment types, home life and decoration, garment codes, body,appearance, and image. Symbolic status contains certain value indicators. These are indicators such as money, power, luxury, flamboyance, consumption, and richness. These value indicators fulfills the desires of an individual such as being differentiated, being different, and being elegant. Furthermore an individual who has these value indicators marginalizes the individuals not having these indicators by means of categorizing, excluding and trivializing. While value indicators enable an individual to show his power by means of displaying it and to reflect his image to the members of class to which he belongs to, they also enable to differentiate him from the individuals in lower class to which he does not belong. Television, being among mass communication tools, creates status differences with its contents, makes status designing and determines ideal status. It provides room for visual, written and oral messages idealizing symbolic status and it presents them to spectators by means of different program types. In the study first five episodes of program named as “Social Housewives” being broadcast each day in the week have been investigated qualitatively and quantitatively by using content analysis method. In the program it is revealed how symbolic status is designed as a life style, how it is idealized, and how individuals in lower class not having value indicators belonging to upper class are marginalized within context of messages and images.