An Investigation of Augmented Reality Applications From The Perspectives of Brand Trust and Purchase Intentions Customers


BİLGİLİ B. , ÖZKUL E. , KOÇ E., Ademoğlu M. O.

in: Contemporary Issues in Economic and Financial Analysis Contemporary Issues in Behavioral Finance, Simon Grima, Ercan Özen, Hakan Boz, Jonathan Spiteri, Eleftherios Thalassinos, Editor, Emerald Publishing Limited, Bingley, pp.55-66, 2019

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2019
  • Publisher: Emerald Publishing Limited
  • City: Bingley
  • Page Numbers: pp.55-66
  • Editors: Simon Grima, Ercan Özen, Hakan Boz, Jonathan Spiteri, Eleftherios Thalassinos, Editor