Brand Loyalty and Consumer satisfaction Relations in Brand Positioning Strategies (A TORKU BRAND SAMPLE)

BİLGİLİ B., ÖZKUL E.

Journal of Global Strategic Management, vol.9, no.2, pp.89-106, 2015 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 9 Issue: 2
• Publication Date: 2015
• Doi Number: 10.20460/jgsm.2015915576
• Journal Name: Journal of Global Strategic Management
• Page Numbers: pp.89-106
• Kocaeli University Affiliated: Yes