Atıf İçin Kopyala
Özel S.
EL PROFESIONAL DE LA INFORMACIÓN, cilt.31, sa.5, ss.1-19, 2022 (SSCI)
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Yayın Türü:
Makale / Tam Makale
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Cilt numarası:
31
Sayı:
5
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Basım Tarihi:
2022
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Doi Numarası:
10.3145/epi.2022.sep.01
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Dergi Adı:
EL PROFESIONAL DE LA INFORMACIÓN
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Derginin Tarandığı İndeksler:
Social Sciences Citation Index (SSCI), Scopus, Academic Search Premier, FRANCIS, Fuente Academica Plus, Applied Science & Technology Source, Business Source Elite, Business Source Premier, Computer & Applied Sciences, Information Science and Technology Abstracts, INSPEC, Library and Information Science Abstracts, Library, Information Science & Technology Abstracts (LISTA), DIALNET
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Sayfa Sayıları:
ss.1-19
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Anahtar Kelimeler:
Podcasts, Podcasting, RSS, Audiences, Technology acceptance model, Uses and gratifications theory, Spot fly, Central distribution networks, Perceived ease of use, Webcasting, TECHNOLOGY ACCEPTANCE MODEL, USER ACCEPTANCE, INFORMATION-TECHNOLOGY, CONSUMER ACCEPTANCE, TELEVISION, GRATIFICATIONS, MOTIVATIONS, ADOPTION, INTENTIONS, PREDICTORS
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Kocaeli Üniversitesi Adresli:
Evet
Özet
Podcasts have been offered as a new service by digital music providers for several years now. The shift from Really Simple Syndication (RSS) distribution to central distribution channels has increased the interest in podcasts in low-consumption markets. This study aimed to examine the reasons for the recent increased interest in podcasts in Turkey. To analyze the growth in the popularity of podcasts, a model based on the technology acceptance model and the uses and gratifications theory was used, and a questionnaire targeting the users who listened to podcasts through Spotify, the most popular music streaming service in Turkey, was administered. According to the data obtained, the majority of the participants had first heard about podcasts through Spotify once they announced that they were offering podcasts as part of their services. The perceived ease of use in listening to podcasts served as the major factor behind listening motivations, perceived usefulness of the services, and attitude toward use. Therefore, although the popularization of podcasts in new markets seems to be associated with their unique content, the decisive factor driving the popularization of podcasts is actually more related to the ability podcasts offer users, who are faced with so many stimuli, to access the preferred content anytime and anywhere in a clear and straightforward manner.